Remarketing advertisement is a part of Google Adwords. Retargeting is done by displaying ads to the user as they browse the internet. It is kind of creepy for most of the public that how is an advertisement following them around the internet. Retargeting is one the most successful ways of marketing on the internet. It also called Behavioral Based marketing. The process goes like this.
- A visitor visit’s your website (Dynamic or Static site).
- The cookie gets downloaded into the visitor’s browser.
- Once the Google target downloads of cookie is met.
- The ads pasted on the campaign will start running and showing to visitors around the Google search and other websites related to the Google.