Google AdWords is Google’s online advertising platform. It works by displaying your advertisement alongside search results when someone searches for your chosen keywords. AdWords is a great way of reaching your targeted audience. Reach out to your customers locally or globally and pin point your advertising to reach them exactly when they are looking for you.
Google Adwords allows you to be in full control of your advertising campaign and gives you the freedom to manage your advertising to only cost you money when you have received a qualified lead. AdWords are Google’s way of running advertisement online so that you can promote not only your website but also your business and products / services you provide. Bringing in revenue without contradicting Google’s policy of promoting natural search results is Googles way of promotion. The Keywords are the corner stone of Google Adwords, the success of any successful PPC (pay per click) campaign.